The viewers experience starts by seeing the transit advertisements. These will direct
them to a website where they can donate funds to help curb education costs.
them to a website where they can donate funds to help curb education costs.
Not long after seeing the transit advertisements the viewers would find and experience an ambient promotion. The piece will engage the viewers to participate in the game of hopscotch while educating them on what their donations do to help.
After participating in the ambient promotion the viewers will be directed to download an application on their phone.
This application will prompt the veiwers to play a game where they stack sticks as high as possible before they fall over.
They can then post their tallest tower to twitter and donate to Pencils of Promise,all at the same time.
This application will prompt the veiwers to play a game where they stack sticks as high as possible before they fall over.
They can then post their tallest tower to twitter and donate to Pencils of Promise,all at the same time.
